WORK 01
Travel Alberta AI Powered What’s Trending
In an endless sea of content, how do we identify the trends that are influencing travellers moment by moment?
“Travel Alberta’s new AI engine processes huge amounts of data to pinpoint emerging patterns. It gathers information from travel writing, influencer content, blogs, and news, as well as feedback from reviews, TripAdvisor, and other travel platforms.
Using this data, the AI maps the landscape of travel content to identify the hottest topics. It can then match these to Travel Alberta’s offerings, identifying the experiences that best capture what’s trending online.
This AI-driven approach eliminates time-consuming manual work for staff and connects visitors with the experiences they’re most excited about.
Role: Client Partner (GAD)
Completed: 2025
WORK 02
Travel Alberta ATIS Product
The “Alberta Tourism Information Service” (ATIS) is a digital marketing platform that makes it easy for Alberta tourism operators to promote their offerings to millions of potential travellers on travelalberta.com, and partner websites, for free while showcasing world-class tourism products that set Alberta apart.
With Travel Alberta’s ambitious goal of growing the visitor economy by over 100% (from $12B to $25B by 2030), tools like ATIS provide the essential digital infrastructure that enables operators and marketing partners to gain the visibility to compete internationally.
Designed for Growth
AITS is built upon a composable architecture using best-in-class services to provide security, performance, and longevity as the platform continues to evolve using modern web technologies like NextJS, Sanity , Vercel and more.
The next new ATIS
Flexibility and evolution are built into the platform’s DNA. We will utilize user feedback to identify and design highly requested features, and we’ve got a long list of potential enhancements in mind – including an AI feature or two.
Role: Client Partner (GAD)
Completed: 2024
WORK 03
Vancouver Community College (VCC) Rebrand
I am proud to have worked with VCC on re-envisioning their brand. The work they do is quite remarkable — providing students with a real opportunity for lasting change in their lives and in their communities.
The new brand idea, “Welcome to real learning for real change,” brings a sense of welcome and change to everyday life. Real change is about making a difference in people’s lives and in community. It empowers individuals, and reflects equity in education and the breaking of expectations that might hold us back.
The new positioning and the visual identity were developed alongside a multi-year campus redevelopment plan, which included an intentional decision to make indigenization a priority. We were honoured to work closely with Indigenous consultants Ginger Gosnell-Myers and Cory Douglas throughout the process.
The resulting brand identity system is inspired by the form of the Coast Salish longhouse, a symbol of a welcoming gathering place. Just as the longhouse expanded to meet the growing needs of its community, VCC continues to expand and evolve as a place of learning and opportunity for all its students and extended community.
Check it out in depth here: VCC Brand
Role: Account Director
Completed: 2024
WORK 04
Prospera
Credit Union
Following our rebranding strategy and design work for Prospera Credit Union, our brand TV campaign hit the airways. The work aims to reintroduce Prospera to the world, bringing to life their big brand idea and what they stand for: 𝙡𝙤𝙘𝙖𝙡 𝙗𝙖𝙣𝙠𝙞𝙣𝙜 𝙢𝙚𝙖𝙣𝙨 𝙢𝙤𝙧𝙚.
The campaign was created to provide an answer to the question, more what? In a series of continuous one-shot scenes, we see a Prospera employee, Alex, go anywhere and everywhere across the province to help Prospera members prosper. The scenes highlight Prospera’s brand pillars, from local expertise to fast and flexible service, from their personalized approach to a focus on positively impacting local B.C. communities.
Shout out to BOLDLY for helping to bring this spot to life!
Role: Account Director
Completed: 2023
WORK 05
Translink
Tap in to Win
We all know taking transit is rewarding, from its positive impact on the environment to the way it conveniently whisks us across town(s).
That’s what we set out to say in this fun campaign to celebrate the launch of TransLink’s Tap in to Win event.
Our video spots, posters and display ads highlight the moment a ride on transit goes from an everyday event to something truly special. We had a lot of fun capturing epic celebrations in slo-mo, complete with confetti, oversized reactions and a whole lots of cheering.
Role: Account Director
Completed: 2023
WORK 06
ICBC
Safer Together
This spot with ICBC brings safety to life, literally!
The province-wide campaign aims to raise awareness of ICBC’s commitment to road safety, while reminding British Columbians that we all have a role to play, and that safety takes everyone.
A big thanks to everyone at ICBC (Insurance Corporation of British Columbia) and our excellent production partners TONIC DNA and GGRP Sound for bringing this to life.
Role: Account Director
Completed: 2023
WORK 07
Wize Tea
Brand Update & Packaging Redesign
Wize Tea is shaking up the drinks category with an iced tea that isn’t overloaded with sugar and caffeine, but still tastes great. It’s also super refreshing and gives you just the right lift. In other words, it’s the essence of balance. This theme, also reflected in their ethical approach to sourcing, is brought to life in a new central Brand Idea: Boldly balanced.
The new design brings the idea of balance to life unashamedly, with a series of characters illustrated by Carson Ting that are balancing oversized, mouthwatering fruit. The giant fruit photography is bursting with taste appeal, the number one driver of purchase intent.
Role: Account Director
Completed: 2023
WORK 08
BCLC
GameSense Sports
Since the laws around sports betting changed in 2021, many more British Columbians have been trying it out. We worked with GameSense, BCLC’s responsible gaming group, on a multimedia campaign to remind fans that betting on sports comes with risks.
With a goal of reinforcing positive behaviours, the, award-winning, first spot in the series shows a sports fan dealing with mid-game pressure from his buddy to bet beyond his comfort level. But our star doesn’t flinch. In the second spot, our star calls themselves a timeout, and in both cases… it’s the right call.
Role: Account Director
Completed: 2023
Sean MacKeage 